Most cover letters are bad — not because candidates lack talent, but because they follow a formula that no longer works. Starting with "I am writing to express my interest in the position of..." is a signal that this is a template, not a genuine communication. Hiring managers can tell within the first two sentences.

A good cover letter is short, specific, and useful. Here is the structure that works.

Open with something specific about the role or company

Not flattery ("I have always admired your company"). Something concrete. Reference a product they launched, a challenge in their industry, something in the job post that genuinely interested you. This immediately signals that you did your homework and that this is not a mass application.

Example: "I noticed that [Company] is expanding its operations into East Africa — it is exactly the kind of growth phase where I have done some of my best work."

Connect your most relevant experience directly to the role

In one paragraph, make the link clear. Not a summary of your entire career — one or two specific things you have done that map directly to what they need. Attach a result if you can.

Example: "In my previous role at [Company], I managed a team of eight across three countries and reduced onboarding time by 30% over one year. This role asks for similar coordination, and I would bring that same approach."

Show genuine interest in the specific role — not just any role

Explain briefly why this position, at this company, makes sense for you. What about the work appeals to you? Why now? This does not need to be long — two to three sentences — but it needs to feel real.

Close with a clear, confident ask

Not "I hope to hear from you at your convenience." Something like: "I would love to discuss how my background fits what you are building. I am available for a call any time this week." Confident, not aggressive.

Keep the whole thing under 350 words

Nobody wants to read a cover letter longer than half a page. Every sentence should earn its place. If a sentence is not telling them something useful, cut it.

A cover letter should answer one question: why should this employer spend thirty minutes talking to you instead of the next person in their inbox? Answer that question specifically, and you have done the job.