Breakthrough Trading sC (BTSC) was founded by team (called Genuine team) comprising 16 Ethiopians who amassed 10-25 years of hands on direct selling and personal development experience and unshakable beliefs that by rendering powerful sub - conscious mind programming trainings via direct selling and e commerce, the lives of youth and eventually the country, continent and the world can transform into a better place to live and work in.

Registered in Ethiopia as Share company in 2012 E.C With a capital of ETB 66,659,000 with expanding its scope of service has managed to render a multitude of services in personal development trainings, city taxi transportation, audio/video production. having a vision of creating visionary, genuine, healthy and wealthy generation and become a global premier direct selling company and a mission of enable people to become visionary, genuine, healthy and wealthy through the adoption of modern technology, competent manpower, excelling customer responsive service and thereby provide sustainably transformative products, services and diversified business opportunities to fulfil the Expectations of customers, shareholders and stakeholders. And have a core values of Love, genuineness, positive attitude, Industriousness, service, Integrity and Teamwork.