Area Sales Manager

Job Summary

• The Area Sales Manager is responsible for driving sales growth, market penetration, distribution expansion, and customer relationship management within the assigned territory for the company's product portfolio. 

Key Responsibilities

• Develop and implement territory sales strategies to achieve monthly, quarterly, and annual sales targets.
• Drive volume growth and market share expansion for diaper and hygiene product brands.
• Monitor sales performance and initiate corrective actions where necessary.
• Ensure achievement of revenue, distribution, and profitability objectives within the assigned area.
• Appoint, develop, and manage distributors and key wholesalers within the territory.
• Ensure compliance with company policies, pricing structures, and credit guidelines.
• Identify new business opportunities and potential markets.
• Monitor competitor activities, pricing, promotions, and market trends.
• Team Leadership and Supervision
• Manage and supervise Area Sales Executives, Sales Representatives, and Merchandisers.
• Set performance objectives and monitor team productivity.
• Conduct regular field coaching, route rides, and performance reviews.
• Ensure effective implementation of promotional campaigns and trade activities.
• Monitor visibility and merchandising standards across outlets.
• Ensure optimal utilization of trade marketing materials and promotional budgets.
• Build and maintain strong relationships with distributors, wholesalers, retailers, and key accounts.
• Resolve customer complaints and service-related issues promptly.
• Identify opportunities for business growth within existing customer accounts

Job Requirement 

• Bachelor's Degree in Marketing, Business Administration or a related discipline.
• Minimum of 4–8 years of sales experience in FMCG.
• Experience in diapers, baby care products, tissue products, sanitary products, or other hygiene-related FMCG categories is highly preferred.