Brand and Communication Executive

Full Time 1 day ago Lagos, Lagos

Employment Information

Role Summary

  • The Brand Communications Officer will be responsible for developing and executing integrated communication strategies that enhance brand visibility, drive foot traffic, and support business growth.
  • This role requires strong QSR experience, deep understanding of consumer behavior in the food industry, and the ability to translate brand strategy into impactful campaigns.

Key Responsibilities

  • Develop and execute brand communication strategies aligned with business objectives
  • Drive campaign planning and execution across digital, in-store, and offline channels
  • Manage social media presence, content calendars, and community engagement
  • Collaborate with operations to ensurebrand consistency across all outlets
  • Lead promotions, product launches, and seasonal campaigns
  • Monitor and analyze campaign performance and customer insightsto optimize results
  • Manage relationships with agencies, vendors, and media partners
  • Ensure all communications reflect Bukkahut’s brand voice, identity, and positioning
  • Support internal communications to drive brand alignment across teams

Requirements

  • Bachelor’s Degree in Marketing, Communications, or a related field
  • 3–5 years proven experience in Brand/Marketing Communications within a QSR or FMCG environment MANDATORY
  • Strong understanding of consumer trends in the food and hospitality space
  • Demonstrated experience managing high-impact marketing campaigns
  • Excellent storytelling, content creation, and copywriting skills
  • Strong analytical mindset with the ability to interpret data and drive decisions
  • Ability to work in a fast-paced, high-growth environment

Key Competencies:

  • Brand Strategy & Positioning
  • Campaign Management & Execution
  • Digital & Social Media Marketing
  • Customer Insight & Market Intelligence
  • Stakeholder Management
  • Creativity with strong commercial awareness

What Success Looks Like

  • Increased brand visibility and customer engagement
  • Strong, consistent brand experience across all touchpoints
  • Measurable growth in campaign ROI and foot traffic
  • Enhanced market positioning within the QSR space.
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