Key Responsibilities
Commercial Strategy & Business Growth
- Develop and implement annual sales, marketing, and distribution strategies based on market insights and data analysis.
- Drive revenue growth and achieve company sales targets.
- Increase market share in line with company objectives.
- Identify and capitalize on new business opportunities to expand the company's footprint.
Sales & Distribution Management
- Lead and manage the Sales, Marketing, and Distribution Department, ensuring high performance and accountability.
- Expand and strengthen relationships with retail customers, including supermarkets, minimarkets, shops, and other key accounts.
- Develop and manage distributor networks to maximize market coverage and sales performance.
- Oversee efficient product distribution from factory and/or warehouse to customers.
- Ensure effective execution of all sales operations, including planning, administration, reporting, and financial controls.
Marketing & Brand Development
- Plan and execute marketing campaigns, promotional activities, and trade marketing initiatives.
- Build and strengthen consumer awareness and brand loyalty.
- Monitor market trends, customer behavior, competitor activities, and industry developments.
- Measure, analyze, and report on marketing and sales performance indicators.
Planning & Cross-Functional Collaboration
- Lead forecasting, sales planning, and demand planning processes.
- Collaborate closely with Production to ensure effective planning and inventory management.
- Work with Finance to ensure accurate reporting, budgeting, and commercial performance monitoring.
- Support continuous improvement initiatives across commercial operations.
Leadership & Team Development
- Provide leadership, coaching, and performance management for the commercial team.
- Foster a culture of accountability, innovation, teamwork, and continuous learning.
Undertake additional responsibilities as assigned by management
