Responsibilities:
Social Media Content & Publishing (X, TikTok, Instagram, LinkedIn):
- Create and execute a daily content calendar across X, TikTok, Instagram, and LinkedIn.
- Produce short-form video content (TikTok/Reels): product walkthroughs, crypto tips, gift cards, how-tos, rate updates, user testimonials, and behind-the-scenes.
- Write engaging captions, threads, and posts in KclautX brand voice.
- Create LinkedIn content that positions KclautX as a credible, professional fintech brand (company updates, industry commentary, milestones, hiring announcements).
- Trend-jack relevant crypto, fintech, and Nigerian culture moments for organic reach.
- Maintain consistent brand visual identity across all platforms (coordinating with the designer).
- Respond to every comment, quote tweet, DM, and mention within agreed response windows.
- Track and report on follower growth, engagement rates, reach, and content performance weekly.
Community Management (Telegram, WhatsApp):
- Be the daily active presence in the KclautX Telegram founding members' channel.
- Manage the WhatsApp broadcast/channel with regular updates, announcements, and engagement.
- Foster community culture through polls, AMAs, sneak peeks, contests, and early access offers.
- Moderate conversations: remove spam, scam attempts, and off-topic noise.
- Answer pre-sale and general product questions from community members.
- Identify and nurture power users and community advocates who organically promote KclautX.
- Build the community into a feedback loop where users feel heard and invested.
Launch Campaign Execution:
- Plan and execute the KclautX launch buzz: countdowns, teasers, founding member perks.
- Coordinate cross-promotion with KclautHQ's existing platforms (The Kclaut, Rediprofiles).
- Create launch-day content blitz across all channels.
- Drive app downloads through organic campaigns and referral program promotion.
- Generate initial App Store and Play Store reviews from early users.
- Document and share early user success stories and testimonials.
Influencer & KOL Outreach:
- Identify and build relationships with micro-influencers in Nigerian crypto, fintech, and lifestyle spaces.
- Negotiate and manage influencer collaborations (product reviews, sponsored posts, AMAs).
- Coordinate with crypto Twitter and LinkedIn personalities for organic mentions and engagement.
- Track ROI on influencer partnerships (signups, downloads, and trades attributed to each influencer).
- Build a database of potential partners for ongoing campaigns.
Basic Retention & Re-engagement:
- Set up and manage simple automated messages: welcome sequences, milestone celebrations (first trade, first referral), inactivity nudges.
- Write push notification copy for key user moments.
- Create email campaigns for re-engagement (inactivity reminders, new rate alerts, referral milestone updates).
- Work with the Support Lead to identify churn patterns from ticket data and community sentiment.
- Run win-back campaigns for users who have not traded in 30+ days.
Reputation & Brand Voice Management:
- Monitor all public mentions of KclautX across social platforms.
- Respond to negative reviews, complaints, and public criticism professionally and on-brand.
- Amplify positive user testimonials, reviews, and organic mentions.
- Manage Play Store and App Store review responses.
- Coordinate with the Support Lead when public complaints require operational resolution.
- Protect brand reputation by catching and addressing misinformation quickly.
Analytics & Reporting:
- Weekly reports: Follower growth, engagement rate, reach, top-performing content, community growth, sentiment analysis.
- Monthly reports: Campaign performance, influencer ROI, retention campaign results, channel-by-channel breakdown.
- Track referral programme performance and identify top referral sources.
- Brief the Founder on what is working, what is not, and what to try next.
- Use data to continuously refine content strategy and posting cadence.
Cross-Functional Coordination:
- Support team: Align on user sentiment, flag emerging issues from social/community channels before they become ticket floods.
- Compliance: Ensure all marketing content is compliant (no misleading claims about returns, no unlicensed investment advice).
- Product: Surface feature requests and user feedback from community conversations.
- Designer: Brief on visual assets needed for campaigns, social content, and community materials.
- Founder: Weekly sync on marketing priorities, campaign results, and community health.
Requirements:
- Minimum 2 years managing social media accounts for a fintech, crypto, or digital payments brand (non-negotiable).
- Demonstrable experience growing a social media following with real engagement (not bought followers).
- Active personal presence on crypto/fintech Twitter or LinkedIn (you should already be in the conversation).
- Experience managing Telegram or Discord communities of 500+ members.
- Strong short-form video creation skills (TikTok/Reels).
- Excellent written English with ability to switch between professional and casual/relatable tone.
- Familiarity with social media scheduling and analytics tools (Buffer, Hootsuite, Sprout Social, or similar).
- Basic understanding of email marketing tools (Mailchimp, Brevo, or similar).
- Understanding of crypto/fintech products (wallets, trading, gift cards, KYC).
Strongly Preferred:
- Portfolio of social media accounts you have grown (with before/after metrics).
- Experience at a Nigerian fintech or crypto platform (Quidax, Yellow Card, Busha, Roqqu, Bitnob, Jeroid, or similar).
- Content creation skills: can shoot and edit basic TikTok/Reels independently.
- Experience running referral or user-generated content campaigns.
- Active crypto/Web3 community participant yourself.
Remuneration: NGN150,000 – 250,000 Monthly (based on experience).
What We Offer:
- Direct access to the Founder and real influence over brand direction.
- Ground-floor opportunity to build a fintech brand & entire social presence from scratch.
- Performance bonuses introduced after month 3 based on clear, data-driven targets.
- Access to KclautHQ existing marketing infrastructure and audience.
How To Apply:
- Send your CV, links to social media accounts you have managed (with growth metrics), and a short note (max 200 words) on how you would build KclautX's Telegram community from 0 to 1,000 active members in 60 days.
