Job Summary
- The Content & Social Media Specialist is responsible for developing compelling digital content, managing the organization's social media presence, and driving brand growth through creative storytelling and digital marketing initiatives.
- The role focuses on increasing audience engagement, strengthening brand visibility, and building an active online community.
Key Responsibilities
- Create and publish engaging digital content, including graphics, videos, reels, captions, and promotional materials across social media platforms.
- Ensure all content aligns with brand guidelines, messaging, and business objectives.
- Repurpose content into multiple formats to maximize reach and engagement.
- Manage content calendars, scheduling, and daily social media publishing.
- Monitor audience engagement by responding to comments, messages, and online interactions.
- Track content performance and prepare reports on engagement, audience growth, and campaign effectiveness.
- Develop scripts, captions, hooks, and calls-to-action for marketing campaigns and digital content.
- Contribute creative ideas and storytelling concepts to support brand and marketing initiatives.
- Support the execution of digital marketing strategies, influencer collaborations, and audience growth campaigns.
- Monitor industry trends and platform updates to optimize content performance.
- Perform other duties as assigned to support business objectives.
Qualifications & Experience
- Bachelor's Degree in Marketing, Mass Communication,English, Media Studies, or a related discipline.
- 2–4 years' experience in content creation, social media management, or digital marketing.
- Proven experience managing business or brand social media accounts.
Core Competencies:
- Content Creation & Copywriting
- Social Media Management
- Digital Marketing & Brand Communication
- Scriptwriting & Storytelling
- Analytics & Performance Reporting
- Creativity & Innovation
- Communication & Interpersonal Skills
- Attention to Detail & Time Management
