LIWIRO FINANCE LIMITED
JOB OPPORTUNITY
Job Title: Country Sales Manager – Civil Servant Loan Product
Reports To: Chief Executive Officer / Chairman
Job Type: Full Time
Duty Station: Head Office in Lilongwe, with frequent travel throughout Malawi
ABOUT LIWIRO FINANCE LIMITED
We are a growing duly licensed non-deposit taking microfinance institution regulated by the Reserve Bank of Malawi, dedicated to providing affordable and accessible digital financial solutions to individuals and small and medium enterprises in Malawi.
JOB PURPOSE
The Country Sales Manager will be responsible for developing, implementing and managing the national sales strategy for the Company’s Civil Servants’ Loan Product. The role focuses on building, leading and motivating a high-performing nationwide network of Sales Agents to achieve customer acquisition and loan disbursement targets while ensuring compliance with internal policies and regulatory requirements.
KEY DUTIES AND RESPONSIBILITIES
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Agent Network Development: Recruit, train and manage Sales Agents across Malawi; expand and maintain an active sales agent network.
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Sales Performance: Achieve monthly loan disbursement and customer acquisition targets; monitor agent productivity and implement improvement plans where necessary.
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Compliance & Reporting: Ensure compliance with company policies and regulatory requirements; submit regular sales and market performance reports to Management.
KEY PERFORMANCE INDICATORS (KPIs)
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Monthly Loan Disbursement Volume（numbers and amount）
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Number of Active Sales Agents
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Number of New Borrowers Acquired
MINIMUM QUALIFICATIONS
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Bachelor’s Degree in Business Administration, Marketing, Finance, Economics or a related field.
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Professional qualifications in Sales, Marketing or Management will be an added advantage.
EXPERIENCE
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Minimum of 3 years’ experience in sales, business development, microfinance, banking, fintech, insurance or related industries.
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Experience in recruiting and managing Sales Agents, field teams or business development representatives.
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Experience in loan products, payroll lending or financial services will be an added advantage.
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Demonstrated ability to achieve sales targets and business growth objectives.
KNOWLEDGE AND SKILLS
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Sales and business development
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Digital financial services
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Consumer lending and microfinance
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Customer relationship management
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Government and corporate relationship management
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Market development and agent network management
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Basic understanding of Reserve Bank of Malawi regulatory requirements
PERSONAL ATTRIBUTES
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High integrity and professionalism
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Results-oriented and self-motivated
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Strong communication and negotiation skills
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Customer-focused
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Ability to work independently and under pressure
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Strong leadership and team management skills
AUTHORITY LEVELS
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Recruit and manage Sales Agents in accordance with company policies.
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Allocate sales territories and recommend agent incentive programmes.
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Recommend marketing and business development initiatives.
EXPECTED DELIVERABLES
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Build and maintain a productive nationwide Sales Agent network.
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Achieve agreed loan disbursement and customer acquisition targets.
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Expand the Company’s market presence and strategic partnerships.
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Support growth of the Civil Servant Loan portfolio and other loan products.
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Maintain portfolio quality through responsible customer acquisition and agent supervision.
WHAT WE OFFER
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Competitive salary and performance-based incentives.
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Supportive and professional working environment.
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Opportunities for career growth and professional development.
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Opportunity to contribute to the growth of a leading digital financial services company in Malawi.
APPLICATION REQUIREMENTS
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Application Letter
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Detailed Curriculum Vitae (CV)
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Copies of Academic and Professional Certificates
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Copy of National ID or Passport
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Contact details of at least two professional referees
The successful candidate will be subject to reference checks and other background verification procedures as may be required by the Company.
HOW TO APPLY
Interested candidates who meet the above requirements should submit their applications through the following link: https://forms.gle/ETUAs9dp1Ecpx1GP6
Only shortlisted candidates will be contacted.
