RequirementsMust-have
- 3+ years in demand gen / growth marketing (B2B is a plus)
- Strong copywriting for ads, landing pages, and WhatsApp/email
- Ability to build funnels end-to-end and track results
- Comfortable working fast in a startup environment (test, learn, ship)
Nice-to-have
- Experience marketing to SMEs in Kenya (mobility, logistics, fintech, SaaS)
- Performance marketing experience (ads + optimization)
- Basic video editing for short-form clips
Key Responsibilities
1) Lead Generation & Demo Booking
- Plan and run campaigns across LinkedIn, Instagram, Email, WhatsApp, and community channels
- Build and manage a simple funnel: Landing page → lead capture → nurture → demo booking
- Set up or improve tracking: sources, conversion rates, show-up rates
2) Content That Converts
- Create weekly content focused on outcomes: profits up, downtime down, compliance on time
- Turn product features into clear benefits and ROI stories in Kenyan context
- Produce assets: 1–2 case studies/month, demo snippets, simple explainers
3) Lifecycle & Nurture
- Build WhatsApp/email nurture sequences for leads who don’t book immediately
- Improve demo attendance via reminders, follow-ups, and retargeting
4) Website & Landing Pages
- Own landing page copy, lead magnets, and conversion improvements
- Work with design/tools to publish fast (Webflow/Wix/WordPress/Framer is okay)
5) Experimentation & Reporting
- Run weekly experiments (hooks, creatives, offers, audiences)
- Share weekly dashboard: leads generated, demos booked, CPL, best channels
What Success Looks Like (First 60–90 Days)
You will:
- Build a working inbound + outbound demand engine that produces 3–5 booked demos per week
- Improve lead quality and nurture to increase show-up rates
- Create proof-based content that drives conversion (case studies, ROI posts, short videos)
How to Apply
- Send a cover letter with a short description of how would you generate 20 demos/month for NovaFleet?
- (Optional) Links to campaigns, pages, or content you’ve created
