Job Summary
The Digital Marketing Lead will be responsible for planning, executing, monitoring, and optimizing all digital marketing activities to achieve company sales and growth objectives. The ideal candidate must have strong leadership skills, performance marketing experience, analytical thinking, and the ability to manage a team effectively while maintaining marketing KPIs.
Key Responsibilities
- Lead and manage the digital marketing team to achieve daily, weekly, and monthly targets
- Develop and execute paid advertising campaigns across platforms such as Facebook, Instagram, TikTok, and Google
- Monitor and optimize campaign performance to achieve target KPIs including CPR, CPA, ROAS, CTR, and conversion rates
- Ensure proper budget management and prevent wastage in ad spend
- Supervise media buyers and ensure adherence to company SOPs and campaign guidelines
- Analyze campaign data and prepare performance reports with actionable insights
- Work closely with content creators and creative strategists to improve ad creatives and performance
- Test and scale winning products, creatives, and audiences
- Ensure tracking systems, pixels, and reporting tools are properly set up and functioning
- Develop strategies to improve lead quality and conversion rates
- Train, mentor, and evaluate the performance of team members
- Recommend new tools, strategies, and innovations to improve marketing performance
Requirements
- Bachelor’s Degree in Marketing, Business Administration, Mass Communication, or related field
- Minimum of 3–5 years experience in digital marketing or performance marketing
- Proven experience managing paid ads with measurable results
- Strong understanding of Meta Ads Manager, TikTok Ads, Google Ads, and analytics tools
- Experience leading and managing a marketing team
- Strong analytical and problem-solving skills
- Excellent communication and leadership abilities
- Ability to work under pressure and meet targets
- Experience in e-commerce marketing is an added advantage
Key Skills
- Performance Marketing
- Team Leadership
- Data Analysis & Reporting
- Budget Management
- Campaign Optimization
- Creative Strategy
- Communication & Collaboration
- Problem Solving
- Time Management
KPIs / Performance Metrics
- Cost Per Result CPR
- Return on Ad Spend ROAS
- Conversion Rate
- Lead Quality
- Revenue Generated
- Campaign Scalability
- Team Performance & Compliance
About Us
At Capsgain Solutions Limited, we are a fast-growing e-commerce company focused on delivering high-converting products and exceptional customer experiences. We are looking for a result-driven Digital Marketing Lead to oversee and scale our digital marketing operations, manage the marketing team, and drive profitable customer acquisition across all digital channels.
