Market Development Representative – Informal Trade
Commercial
Accountable for operation of own work area or as a member of a team, as well as for quality, standards and outputs within defined work routines and policies.
Job Purpose
Based in a defined geography the primary purpose is to directly develop spaza’s, mini-supermarkets and tuckshops on behalf of BevCo – must have intimate knowledge of the geography the informal retail dynamics and outlets matched to BevCo’s strategic growth objectives for the area.
Key Accountabilities and Outputs
Customer Management Objectives
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To be actively engage and open relationships with outlets on behalf of BevCo (against set call rate and conversion targets) = actively ‘seed’ BevCo’s portfolio into a defined area and large channel of informal retailers
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To build and retain an active base of informal retail clients and to constantly service that base weekly/monthly
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To facilitate informal retailers to direct BevCo purchases from the local wholesalers, bulk breakers, and/or distributor
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To ensure company assets (refrigeration; signage) are managed per BevCo governance requirements
Sales and Trade Marketing Objectives
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To actively support the sales and distribution targets into informal retail (pull) from local wholesalers, bulk breakers, distributors for the area
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To assist in execution of the marketing plan for the area as required (incl activations, promotions, fridges, POSM)
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To ensure BevCo merchandising and pricing compliance standards are sustained (in conjunction with GT rep as relevant)
Qualifications and Experience
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Grade 12 / Matric / NQF level 4
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Up to 2 years’ experience (Operational Execution) FMCG, experience in sales
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Basic knowledge of PC, or potential to acquire it
Job Area
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Durban CBD
Qualities
Critical Success Factors
• Customer Perspective
Communication
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Routine communication with customers or clients Problem Solving
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Proactive identification of problems that are concrete and procedural, troubleshoot and apply solutions in line with guidelines provided or escalate more complex problems to superiors, providing information required to solve problems. Relationships Maintained
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Others outside of own work area but inside the organization
