Market Development Specialist (agrochemicals/crop protection), Senegal

Requirements:

• A degree in Agriculture or related discipline.
• At least 5 years of experience in the agrochemical/crop protection industry in technical, sales, or marketing roles.
• Solid knowledge of crop protection sector and farmer needs - crop nutrition knowledge is a plus.
• Experience developing and delivering training programs for commercial audiences.
• Analytical mindset with the ability to turn insights into clear actions.
• Excellent written and verbal communication in English;
• Willingness to travel within the region, including field visits and occasional office collaboration.

• Analyze market size, growth, and white space opportunities at country and micro-market level.
• Translate category strategy into actionable channel plans including pricing, pack architecture, and assortment optimization.
• Lead execution of new product launches and renovations in collaboration with Sales and Marketing.
• Assess and optimize route-to-market models, distributor structures, and coverage plans.
• Drive numeric and weighted distribution growth across priority channels and geographies.
• Ensure execution standards on availability, visibility, pricing, and shelf presence.
• Design and execute channel activation plans aligned to commercial and brand priorities.
• Develop outlet-level Picture of Success standards and activation tool kits.
• Support Joint Business Planning inputs and post-activation ROI evaluations.
• Monitor sell-in and sell-out performance using dashboards and KPIs.
• Track market share, distribution, velocity, and promotional effectiveness.
• Provide actionable insights and recommendations to stakeholders.
• Train distributor sales teams on execution standards and category priorities.
• Conduct joint field visits and distributor performance reviews.
• Embed best practices through tools, scorecards, and coaching.
• Clear articulation of revenue, volume, and market share accountability, including how success will be measured
• Distributor account management
• Credit risk, and cash‑flow discipline
• Stronger linkage between crop seasonality and commercial activation planning
• Competitive intelligence and market monitoring
• Plan and Set up Field Demonstration plots and hold Farmer trainings.
• On time planning and implementation of Sales Operation Plans including Farmer Days.
• Lead business case synthesis for products in sales area
• Drive accurate forecasting to meet KPI’s set
• Drive targets including delivering an expected combination of revenue and POS.