Department: Marketing
Location: Nairobi (Regional Scope: Kenya, Uganda, Tanzania & Zambia)
Reports to: General Manager
Direct Reports: Graphic Designer and content
Job Purpose
● Drive category distinction through execution and optimization of the brand strategy across Kenya, Uganda, Tanzania, and Zambia.
● Support regional revenue growth through sustained, measurable, and data-driven marketing initiatives (internal and external).
● Provide day-to-day leadership and oversight of the marketing function, including creative, content, and production teams, ensuring alignment across all regional brand touchpoints.
Main Responsibilities of the Job
● Ensure overall brand custody and consistency across all countries, media platforms, and customer touchpoints.
● Develop and execute relevant marketing strategies and content that support sales growth and brand awareness across the four markets.
● Monitor brand sentiment across regions to identify risks, opportunities, and market-specific insights for the Eezy brand.
● Manage media buying across all markets, ensuring value for money, optimal reach, and achievement of defined KPIs.
● Oversee community management across digital platforms, ensuring consistent engagement and brand positioning.
● Maintain and implement integrated marketing calendars (internal, external, SEO, and communications) across all countries, aligned to business objectives.
● Lead, coach, and develop the marketing team to support performance, career growth, and succession planning.
● Drive corporate and product brand differentiation, top-of-mind awareness, and credibility in all operating markets.
● Manage execution of internal and external campaigns, including production and distribution of marketing collateral.
● Oversee all key brand touchpoints (websites, intranet, social media platforms) to ensure alignment with brand perception and business goals across regions.
● Manage marketing budgets across all countries, ensuring efficient utilization, cost control, and delivery against monthly KPIs.
● Track and evaluate marketing performance to ensure ROI and continuous improvement of strategies.
Job Criteria/Results
● Growth in revenue directly attributable to strategic marketing initiatives across all markets.
● Increased and positive brand awareness in Kenya, Uganda, Tanzania, and Zambia.
● Strong ROI on marketing spend within approved budgets.
● Consistent compliance with brand guidelines across all regions.
● Full compliance with internal processes and regulatory requirements for risk mitigation.
Records & Reports
● Monthly Marketing Plan vs Actual Performance Report (M+2)
● Monthly Campaign Performance Report (M+2)
● Monthly Google Business Profile & Website Analytics Report (M+2)
● Monthly Branded Collateral Stock Report
● Monthly Production Report
● Evergreen: Functional onboarding materials, team KPIs, and job descriptions
● Evergreen: Marketing asset repository (lead generation assets, videos, blogs, memos, etc.)
● Regional reporting segmentation (Kenya, Uganda, Tanzania, Zambia)
Minimum Experience Required
● At least 3 years’ experience in marketing and brand management in a sales driven environment
Minimum Level of Academic and Professional Requirements
● Bachelor's degree in Marketing or business administration
● CIM Level 6 – Mandatory
Technical Competencies Required
● Project Management
● Creative writing
● Excellent communication/pitching skills
● Research & brand management
● Social media management
● Intermediate-level Excel skills
Behavioral Competencies Required
● Commercially aware
● Customer focused
● Coaching
● Influencing
