Responsibilities
● Develop and deliver a clearly articulated marketing and operational plan in line with the strategy to deliver against long and short-term objectives.
● Design, budget, coordinate, and monitor marketing activities including
-Online and offline
-Events
-Sales enablement
-Post-sales and cross-selling enablement
● Direct and manage content creation for market and client communications
● Coordinate cross-functionally with Sales, Design, Data, and Product teams to fulfil marketing strategies, develop marketing infrastructure and tools, and support adjacent initiatives
● Prepare routine reports for the Global Growth Lead.
● Trial new and innovative solutions for how to best introduce Shelf Life to its target markets
● Lead marketing campaigns from concept to reporting across the acquisition, activation, and retention funnel
● Manage multiple social media campaigns from organic posting to boosted campaigns, working with internal designers, content and community management.
● Propose, control and reconcile support budgets
● Report on campaigns, extract key learnings and set actionable plans for improvement
● Be relentlessly focused on shipping campaigns and be willing to accept tradeoffs between shipping and perfection
