Job Summary:
- We are seeking a digitally savvy, creative, and culturally aware Media Officer to manage all social media platforms for the company. The ideal candidate must have a strong understanding of digital culture, online trends, and audience behaviour, with the ability to use humour, timely memes, and relatable content to drive organic engagement while maintaining a professional brand image.
Key Responsibilities
Social Media & Digital Presence
- Manage and grow all company social media platforms including Instagram, Facebook, X Twitter, TikTok, and LinkedIn.
- Develop and execute content strategies that reflect current digital trends, internet culture, and audience interests.
- Ensure consistent brand voice while adapting tone to suit each platform and audience.
Content Creation & Trend Engagement
- Create engaging content including posts, reels, short-form videos, stories, and captions.
- Use humour, timely memes, trending formats, and culturally relevant references to spark organic engagement and conversations.
- Monitor trending topics, viral content, hashtags, and platform updates, and apply them appropriately to the brand.
- Balance creativity with brand integrity, ensuring content remains respectful and aligned with company values.
Audience Engagement & Community Management
- Actively engage with followers by responding to comments, messages, and mentions in a timely and brand-appropriate manner.
- Encourage audience interaction through polls, questions, trends, and interactive content.
- Build a loyal and engaged online community around the brand.
Campaign & Marketing Support
- Support promotional campaigns, travel deals, and service launches through creative digital storytelling.
- Collaborate with management and operations teams to highlight available travel products and services.
- Assist with paid campaigns where required, ensuring creative content supports campaign goals.
Reporting & Performance Tracking
- Track social media performance using analytics tools and platform insights.
- Prepare weekly and monthly reports on engagement, reach, follower growth, and content performance.
- Use data and audience feedback to continuously refine content strategy.
Qualifications & Experience
- Bachelor’s degree or diploma in Mass Communication, Media Studies, Marketing, Digital Marketing, or a related field.
- Minimum 1–3 years’ experience managing social media accounts for a brand, business, or digital platform.
- Demonstrated understanding of digital culture, online trends, and audience engagement mechanics.
Skills & Competencies
- Strong knowledge of social media platforms and their evolving algorithms.
- Proven ability to create relatable, humorous, and trend-aware content that drives organic engagement.
- Excellent writing, captioning, and storytelling skills.
- Basic graphic design and video editing skills e.g., Canva, CapCut, Adobe tools.
- Good judgement on what is timely, appropriate, and brand-safe.
- Organised, proactive, and able to work independently.
