The Role
We're looking for a Performance Marketing Specialist to own and drive user acquisition across our key Anglophone African corridors — primarily Nigeria, with reach into Kenya and Ghana. You'll sit within our core Growth function, reporting to the Senior Performance Marketing Manager, and work cross-functionally to push paid channel performance forward.
This is a hands-on role for someone who moves fast, thinks in data, and knows how to turn creative into growth. You won't be waiting to be told what to do — you'll be the one telling us what needs doing next.
How You'll Contribute
Campaign Ownership and Execution
- Take full ownership of paid acquisition campaigns across Meta, TikTok, and other relevant paid channels
- Manage campaign planning, audience strategy, budget allocation, optimisation, and scaling
- Identify new acquisition opportunities — channels, audiences, formats — to accelerate growth
- Support broader global acquisition across Google App Campaigns UAC/GAC, Apple Search Ads ASA, DSPs, and emerging channels where needed
- Collaborate closely with Product, Data, Brand, CRM, and Creative teams to drive growth aligned with key business objectives
Creative Strategy and Content Development
- Own the creative roadmap for your campaigns, maintaining a continuous pipeline of fresh, high-performing assets
- Partner with in-house creative teams, regional growth members, and external creators to deliver content that is locally relevant and culturally resonant
- Develop creative briefs for static, video, and UGC content informed by performance data and audience insights
- Repurpose existing creator and influencer content into performance-driven assets
- Translate performance insights into actionable creative recommendations and iterate rapidly
Performance Measurement and Analytics
- Monitor acquisition performance across paid channels and optimise toward CAC and other key efficiency targets
- Leverage MMPs e.g., AppsFlyer, Adjust, Branch and attribution frameworks to evaluate performance and inform budget allocation
- Provide clear performance reporting and communicate actionable insights to stakeholders
- Support broader funnel optimisation across activation and retention
- Work closely with product and data teams to understand user behaviour and improve campaign effectiveness
Experimentation and Growth Initiatives
- Build and execute structured testing plans across audiences, bidding strategies, creatives, landing experiences, and acquisition channels
- Identify and validate new growth opportunities through rigorous experimentation
- Stay ahead of industry trends, platform updates, privacy changes, and emerging growth tactics
Who You Are
- Independent and Proactive: You take ownership, identify opportunities without being prompted, and move quickly from insight to execution
- Creative and Performance-Oriented: You understand that creative is a key growth lever and know how to develop content that drives engagement and conversion
- Mobile App Growth Expert: You have hands-on experience running app acquisition campaigns and understand mobile measurement, attribution, and the evolving privacy landscape
- Analytical and Data-Driven: You use data to make decisions, prioritise opportunities, and continuously optimise performance against business goals
- Experimentation Mindset: You thrive in fast-paced environments, embrace testing, and are constantly exploring new audiences, formats, channels, and creative approaches
- Collaborative: You work effectively with creative, marketing, and data teams to turn ideas into scalable growth opportunities
What You'll Bring
Requirements non-negotiable:
- 2-4 years of experience in Performance Marketing and paid acquisition
- Proven experience managing acquisition campaigns for a consumer mobile app, including understanding of mobile measurement, attribution, and MMPs AppsFlyer, Adjust, Branch
- Strong creative strategy skills and experience developing performance-driven content
- Experience working across multiple international markets
- Highly self-directed with a strong bias toward action and execution
Nice To Have
- Experience in fintech, remittance, payments, banking, or other regulated consumer products
- Familiarity with incrementality testing, MMM, or advanced measurement frameworks
