Regional Sales Marketer / Territory Sales Executive

Job description

• We are seeking energetic, target-driven Regional Sales Marketers to drive product distribution, market penetration, vendor management, and sales growth across assigned territories within Lagos and surrounding regions.
• The ideal candidate must possess strong field sales ability, excellent relationship management skills, and the capacity to manage vendors, sub-dealers, and retail distribution channels effectively.
• The role requires aggressive market expansion, daily sales reporting, customer acquisition, cash collection coordination, and achievement of monthly sales targets.
• Brief Product Description
• A fast-moving household and commercial hygiene solution designed for effective insect control in homes, restaurants, food environments, retail spaces, and commercial locations.

Key Responsibilities

• Drive daily and monthly sales within assigned territory
• Achieve agreed sales and revenue targets
• Develop and manage vendors, sub-dealers, and retail outlets
• Conduct market activations and product demonstrations
• Expand product visibility and market penetration
• Identify and onboard new customers and distribution channels
• Monitor stock movement within assigned territory
• Coordinate product deliveries and replenishment
• Ensure prompt collection and reconciliation of sales proceeds
• Submit daily sales and field activity reports
• Monitor competitor activities and market pricing
• Maintain strong customer relationships and repeat sales
• Ensure compliance with company pricing and operational policies
• Manage assigned routes and customer database efficiently

Requirements

• Minimum of OND/HND/BSc qualification
• Previous FMCG or field marketing experience is an advantage
• Strong communication and negotiation skills
• Ability to work independently and meet sales targets
• Good knowledge of Lagos markets and surrounding areas
• Must be energetic, disciplined, and result-oriented
• Ability to manage vendors and retail relationships
• Basic reporting and record-keeping ability

Preferred Qualities

• Self-motivated and aggressive in sales
• Strong street-market intelligence
• Ability to build distributor and vendor networks
• Trustworthy with strong accountability culture
• Experience in activation or route-to-market sales is an advantage
• Smartphone usage and WhatsApp reporting required

Performance Metrics KPIs

• Monthly sales volume
• Active vendor count
• Cash recovery efficiency
• New customer acquisition
• Territory growth
• Repeat customer rate
• Reporting accuracy
• Market penetration level