Key Responsibilities
Revenue Generation & Business Development
- Achieve individual premium targets through new business acquisition, renewals, and cross-selling of general insurance products.
- Actively prospect, identify, and convert new customers across retail, SME, or corporate segments.
- Manage and grow a portfolio of clients to maximize retention, premium growth, and product penetration.
- Support negotiation of terms, pricing discussions, and coverage structures in coordination with underwriting teams.
- Maintain accurate sales pipelines, forecasts, and activity reports.
Relationship & Intermediary Management
- Build and maintain strong relationships with brokers, agents, and direct customers.
- Serve as the primary point of contact for assigned accounts, ensuring consistent engagement and responsiveness.
- Support intermediaries with product knowledge, quotations, and timely service to enhance business flow.
- Participate in client meetings, presentations, and business reviews as required.
Product Knowledge & Technical Coordination
- Develop a strong understanding of general insurance products including Motor, Property, Health, Marine, Engineering, and Liability.
- Coordinate with underwriting teams to ensure accurate risk information, timely quotations, and adherence to underwriting guidelines.
- Ensure proper documentation, disclosures, and policy issuance requirements are met.
- Support claims-related customer inquiries and assist in escalation when required.
Relationship Management
- Build and maintain strong relationships with customers to encourage renewals and referrals.
- Provide post-sale support, including addressing basic customer inquiries or coordinating with service teams.
- Maintain regular contact with distribution partners (agents, branches, or banks depending on sales model).
Reporting & Performance Tracking
- Update daily activity logs including leads contacted, meetings held, and sales progress.
- Prepare weekly sales reports for the Branch Manager or Sales Supervisor.
- Track sales targets and highlight areas requiring support or improvement.
Market Intelligence
- Collect feedback from customers and prospects about competitor products or market conditions.
- Identify emerging customer needs and communicate insights to the sales team.
- Stay informed about new insurance products and updates.
Compliance & Ethical Sales
- Ensure all sales activities comply with regulatory guidelines and company policies.
- Practice ethical selling by providing accurate, transparent product information.
- Maintain confidentiality of customer information.
- Perform any other duties that may be assign from time to time.
KPI Indicators
- % of revenue generated
- Lead-to-Opportunity %
- Opportunity-to-Order %
- Average order value
- Average sales cycle time
- % Upsell and Cross-sell
- Sales volume by location
- % of Sales Target
- Close Deals Loss %
Competency and Skill Requirements
- Knowledge of general insurance products and policy structures
- Strong prospecting and closing skills
- Relationship management and negotiation
- Sales planning and pipeline management
- Customer-focused approach
- Familiarity with insurance documentation and compliance requirements
- Excellent negotiation skills.
- Effective presentation and facilitation skills.
- Proficiency with Microsoft Office tools including PowerPoint, Excel, Word and Adobe Photoshop.
Minimum Qualifications
- Bachelor’s degree in business, Marketing, Finance, Insurance, or a related field (preferred).
- Insurance certifications or professional training are an advantage.
- 4 to 6 years’ experience in general insurance sales or business development.
- Experience working with brokers, agents, or direct insurance customers is preferred.
- Proven track record of meeting or exceeding sales targets.
Location: Tema and Takoradi
Salary: GHS8,000.00
