Key Duties & Responsibilities
- Devise and implement the overall sales and marketing plan for the hotel and actively monitor its progress in terms of achieving KPI’s, budgets and revenues.
- Liaise with the General Manager and Great National Head Office in adopting price strategies across the hotel.
- Build-on and develop relationships with our current clients.
- Analyze current markets and identify new markets and potential clients.
- Tour series contracting.
- Organize and conduct site inspections and familiarization trips in conjunction with the Hotel team.
- Manage the number and performance of third party and promotional websites and liaise with providers in ensuring optimization of the hotel’s online position.
- Proactively monitor the Hotel’s profile on the various social media platforms and ensure appropriate responses are posted in a timely fashion.
- Liaise with our Digital Team in managing the content of the Hotel’s website.
- Develop and agree departmental sales plans and communicate them clearly to all parties.
- Manage all promotional collateral from copyright through to design and print and ensure that it is in line with Great National branding.
- Ensure in house promotional material is current, effective and supports any new sales and marketing promotions.
- Where necessary devise adverts for the promotion of the Food & Beverage departments in the local market.
- Manage the guest database and ensure that client’s details are accurate and UpToDate.
- Ensure that all client correspondence is tracked and recorded, including quotations and contracts.
- Represent the hotel at consumer trade fairs, mall promotions and tourism events both at local and national level.
- Organize on and off-site client entertainment.
- Maintain the highest standards of professional conduct at all times when dealing with clients, guests etc.
- Submit weekly Sales & Marketing activity reports to the General Manager and Directors.
Your team
- Lead and develop your Sales & Marketing team by proactively coaching and mentoring team members.
- Conduct weekly snapshot meetings with your team and up update on activities/sales to date and plans for the weeks ahead.
- Monitor the progress of your sales team through weekly activity reports
- Encourage positive working relations with all departments by regular communications and feedback.
What we are looking for:
- At least 3 years plus experience of a similar role within the hospitality industry
- Commercially focused, have the ability to analyze market data and be results driven
- Articulate, confident communicator at all levels both with colleagues and clients.
- Strong understanding of digital marketing including web analytics metrics and tools.
- Ambitious, creative and the ability to influence decisions.
- High level of customer focus and understanding.
Salary: Attractive
Location: Accra
