Key Result Areas
Product Penetration:
- Conduct regular market visits to check route coverage and availability of company products in the region.
- Recommend product enhancement ideas to improve sales potential and customer satisfaction.
- Introduce new products to capture new markets and strengthen brand equity in the region.
- Develop and maintain an efficient distribution network to ensure timely deliveries and superior levels of service to customers.
- Ensure effective SKUs portfolio management to drive target achievement.
Customer Relationship Management:
- Ensure a detailed record of all the trade partners in the region are maintained for ease of access and communication.
- Document customer interactions and maintain data related to activities, accounts, and trade partners.
- Promote the Company’s products by supporting trade partners in their daily operations.
- Collate trade database distributors, retailers, supermarkets for strategy development.
- Meet with customers to discuss their evolving needs and to assess the quality of the company’s relationship with them.
- Attend to and resolve customer enquiries, complaints, and service issues as soon as reported.
- Monitor market trends, competitor activities, and customer feedback
Reporting:
- Prepare and deliver sales presentations and proposals to the head of sales and the management
- Follow up on leads and customer inquiries in a timely manner
- Maintain accurate records of sales activities and customer interactions
- Prepare ad hoc reports
Key Performance Indicators
- Manage customers by attending to/resolving all complaints/requests as may be required in a timely manner.
- 100% accuracy of all customer records, databases, and quick retrieval of records
- Ensure positive image/brand perception index with customers.
- Effective use of technology/MS Suite computers, MS word, excel and power point and basic office equipment Printers, Fax Machine, Scanners etc.
- Ensure excellent customer experience and timely resolution of issues.
Qualification and Experience
- HND or Bachelor's Degree in Marketing, Business, or related field.
- 3 – 5 years of experience in the sales field cosmetics is a MUST
- Proficient with CRM software
- Proven ability to close sales and achieve sales targets
