Senior Copywriter
Pinelands, Cape Town
Hybrid
Job overview
We are looking for a skilled senior copywriter with at least 10 years of marketing and advertising experience, with proven ability to conceptualise and produce engaging copy for through-the-line channels including, but not limited to ATL, BTL, DM, and Digital.
The ideal candidate has a strong background in financial writing and a keen understanding of the financial services industry. You should be adept at interpreting briefs, adhering to brand guidelines, and working both rapidly and accurately.
Key responsibilities
- Copy production: As a key resource in the Creative Team, you will produce compelling, impactful copy across our brands and platforms.
- Strategic alignment: You will conceptualise and produce strategically aligned copy, ensuring it adheres to brand guidelines and industry standards.
- Visual collaboration: You will have an acute visual imagination and be able to conceptualise how the design team represents campaigns.
- Cross-functional output: You will be adept at writing copy for a variety of channels and media, including direct marketing, social media, digital banners, websites, and display ads, Google Ads, sales scripts, and more.
- Stakeholder engagement: You will work closely with the traffic team, the broader Creative Team, and senior stakeholders to ensure creative alignment with business goals.
- Performance optimisation: You will be able to use insights from performance data to refine copy and improve future campaign results.
Key attributes and competencies
- A team player.
- Agile, flexible, and calm under pressure.
- A positive attitude.
- Accuracy while multitasking.
- Strong sense of self-discipline and ethics.
- Organised, with good time-management skills.
- Good understanding of AI and how to use it so that it amplifies your work, not replaces it.
Requirements
- A bachelor’s degree or diploma in copywriting, marketing, communications, journalism, or a related field.
- Proficient in MS Office 365, Google Docs, project management systems (Asana), Microsoft Teams, etc.
- Exceptional writing, with a stand-out portfolio that demonstrates conceptual thinking and execution across channels.
- Strong digital skills.
- Proofreading skills.
- Familiarity with SEO is an advantage.
- Deadline-driven, with strong project management skills.
- Good presentation skills.
- Strong administrative and organisational skills.
- Must align to Confluent’s values.
