Department Marketing
Reports To Marketing Director
Position Summary
The Senior Graphic Designer will be responsible for developing and maintaining ROMEL's visual identity across digital, print, retail, and outdoor advertising platforms. The role requires a strategic thinker with strong creative skills who can translate marketing objectives into compelling visual designs that strengthen brand awareness, drive customer engagement, and support business growth.
Key Responsibilities
Creative Development
- Ensure consistency of ROMEL's brand identity across all communication materials.
- Develop creative concepts and visual campaigns aligned with brand objectives.
- Lead the design and execution of integrated marketing campaigns.
- Create innovative visual solutions that differentiate ROMEL from competitors.
Marketing & Advertising Materials
- Design brochures, catalogs, flyers, posters, banners, and product sheets.
- Develop artwork for billboards and outdoor advertising
- Design retail visibility materials including:
- Display stands
- Shelf strips
- Point-of-sale materials
- Dealer branding materials
- Create exhibition and event branding materials.
Digital & Social Media Design
- Design engaging social media content for:
- Facebook
- TIKTOK
- Instagram
- Telegram
- LinkedIn
- YouTube
- Create digital advertisements and promotional campaign materials.
- Develop animated social media posts and motion graphics.
- Design email marketing creatives and website banners.
Product & Packaging Design
- Design product packaging and labeling materials.
- Create product launch visuals and promotional assets.
- Develop product manuals, installation guides, and technical brochures.
Photography & Video Support
- Direct product photoshoots and creative visual content production.
- Support video production through storyboards and graphic elements.
- Edit images and visual assets for marketing campaigns.
Team Collaboration
- Work closely with Marketing, Sales, Product Development, and Management teams.
- Provide creative direction to junior designers and external agencies.
- Coordinate with printers, production houses, and suppliers.
Creative Leadership
- Stay updated on industry design trends and best practices.
- Recommend innovative design approaches
- Contribute to brand strategy discussions and campaign planning.
