Key Responsibilities
Brand Management
Our client is looking for a candidate who can:
- Support the implementation of brand strategies and ensure consistent brand application across all company and associated brands.
- Create, manage, and distribute content across multiple communication channels, ensuring messaging is engaging, accurate, and aligned with brand guidelines.
- Coordinate and execute marketing campaigns from concept through to completion.
- Manage digital marketing activities, including social media platforms, website content, and online engagement initiatives.
- Develop marketing collateral, presentations, brochures, and promotional materials.
- Source and manage branded merchandise, apparel, and promotional items, including inventory control and distribution.
- Coordinate external suppliers, designers, printers, photographers, and other service providers as required.
- Assist with the planning and execution of corporate events, conferences, exhibitions, sponsorships, and internal functions.
Public Relations
The successful candidate will:
- Draft press releases and corporate communications.
- Monitor media coverage and support reputation management initiatives.
Internal Communications
Responsibilities include:
- Coordinating internal communication initiatives to keep employees informed, engaged, and aligned with organisational objectives.
- Developing internal newsletters and employee communication materials where required.
- Ensuring consistency of messaging across business units and regions.
Stakeholder Management
The role requires the ability to:
- Build and maintain positive working relationships with internal and external stakeholders, suppliers, and business partners.
- Ensure clear, consistent, and timely communication across all marketing and communication activities.
- Collaborate effectively with cross-functional teams to support broader business objectives.
Market Analysis and Reporting
The successful candidate will:
- Monitor market trends, competitor activity, and industry developments.
- Gather and analyse marketing performance data and provide actionable insights.
- Identify opportunities to improve campaign performance and audience engagement.
- Prepare regular reports and updates for the Director of Marketing.
Budget and Administration
Key responsibilities include:
- Supporting budget tracking and supplier management to ensure cost-effective delivery of marketing initiatives.
- Managing budget-related administrative processes as required.
- Ensuring marketing projects are delivered within approved budgets and agreed timelines.
Requirements
Our client is looking for candidates who possess:
- A Bachelor's Degree in Marketing, Communications, or a related field.
- A minimum of 5 years' experience in marketing and communications roles.
- A proven track record of developing and executing successful marketing campaigns.
- Experience working with marketing automation platforms and CRM systems.
- Strong knowledge of digital marketing strategies, tools, and best practices.
- An understanding of market trends, consumer behaviour, and content marketing principles.
- Knowledge of brand management and public relations practices.
- Demonstrated experience across all disciplines relevant to the responsibilities of this role.
Key Competencies and Attributes
The ideal candidate will demonstrate:
- Excellent communication, interpersonal, and relationship-building skills.
- A genuine passion for marketing, communications, and brand development.
- Strong organisational skills with exceptional attention to detail.
- The ability to manage multiple projects and competing priorities effectively.
- A hands-on approach and willingness to support all aspects of marketing and communications, including administrative and logistical tasks.
- A proactive, resourceful, and solutions-focused mindset.
- Strong content writing, editing, and proofreading abilities.
- The ability to work independently while collaborating effectively with colleagues across the business.
- High levels of initiative, accountability, and commitment to delivering quality outcomes.
- Consistent delivery of work within agreed deadlines and standards.
- Adaptability and the ability to thrive in a fast-paced environment.
- Professionalism, integrity, and excellent communication standards at all times.
