About the job
Content Writing & On-Page Optimization
- Write clear, engaging, and SEO-optimized content that aligns with search intent.
- Research competitor content and identify gaps we can target.
- Update and improve existing pages for freshness, clarity, and ranking potential.
- Ensure every article follows SEO structure: headers, keyword integration, internal links, and metadata.
Internal Linking & Content Architecture
- Build and manage internal links to strengthen topical authority.
- Identify orphan pages and distribute link equity strategically.
- Maintain consistency across all location and service pages.
SEO Performance Tracking & Reporting
- Monitor keyword movement, traffic trends, and user behavior using GSC + GA4.
- Prepare daily and weekly reports summarizing tasks done, issues found, and recommended actions.
- Identify ranking opportunities based on data e.g., keywords in positions 4–10, 11–20.
- Flag technical or structural issues that may impact performance.
Keyword Research & Planning
- Conduct keyword research to support new content clusters.
- Use SERP analysis to understand what Google rewards for each topic.
- Recommend content ideas based on seasonality, user trends, and competitor patterns.
External Link Exposure Introductory Training
- Understand the basics of outreach, PBN use, and link placement strategies.
- Assist in structured link-building tasks once foundational skills are strong.
Collaboration
- Work closely with the experienced SEO team to learn standards, workflows, and best practices.
- Communicate challenges early and provide suggestions where possible.
Required Qualifications
- A degree in Marketing, Communications, Journalism, IT, or any related field is an added advantage.
- Basic understanding of SEO concepts full training provided.
- Strong writing skills - clarity, grammar, research capability, and originality.
- Ability to follow structured SEO guidelines and content frameworks.
- Proficiency in Google Sheets for reporting and tracking.
- Familiarity with GA4 and Search Console is an added advantage.
- Fast learner, highly proactive, and comfortable with routine-driven tasks.
- Strong attention to detail and ability to work within deadlines.
What You Will Learn
- Advanced on-page SEO
- Data interpretation using GSC + GA4
- Keyword and SERP pattern analysis
- Content architecture planning topic clusters, silos, internal linking strategy
- Foundational external link building
- How to think like an SEO Strategist
Growth Path & Promotions
After 3–6 Months Based on Performance: → SEO Strategist
Strategists are expected to:
- Lead SEO planning for assigned countries
- Drive content calendars and ranking strategies
- Conduct deeper audits and make technical recommendations
- Run targeted external link-building campaigns
- Prepare strategic monthly insights for management
Long-Term 6–12+ Months: → SEO Project Manager
SEO Project Managers will:
- Lead multi-country SEO execution
- Manage content output, analytics, and link strategy
- Mentor new interns and maintain departmental standards
- Drive growth goals tied to traffic, rankings, and conversions
