Brand Manager: Sports

BRAND MANAGER: SABC SPORT REPORTING LINE: MARKETING MANAGER: SABC SPORT DIVISION: CORPORATE AFFAIRS AND MARKETING SCALE CODE: 300 (Peromnes 7, Paterson D1) POSITION ID: 60023226 CLOSING DATE: 15 June 2026 PURPOSE OF POSITION: |Reporting to Marketing Manager- SABC Sport: To develop, implement, and evaluate the SABC Sport brand, marketing strategy, national campaigns, and public relations initiatives. Contribute to the delivery of best-practice, innovative brand marketing and communication strategies within SABC Sport, ensuring the platform is effectively promoted and positioned to achieve its strategic objectives.  DUTIES AND RESPONSIBILITIES: 1. DEVELOPMENT OF STRATEGY AND BUSINESS PLANS
* Oversee the development, implementation and evaluation of the SABC Sport brand and PR strategy in line with the network strategy. 2. BUSINESS OPERATIONAL EFFICIENCY AND COST MANAGEMENT
* In consultation with the SABC Sport platform, lead the development, execution and evaluation of a range of national platform campaigns.
* Develop an influencer management plan for the specific SABC Sport platform being overseen.
* Develop and implement strategic communication and marketing strategies (both internal and external) for key SABC Sport projects and initiatives.
* Lead the development, management and evaluation of an influencer/ ambassador program
* Manage the application of the brand across corporate partners
* Oversee the production and distribution of marketing and communications collateral for the SABC Sport platforms
* Provide strategic advice and recommendations to the Executive on marketing and PR strategies
* Build key relations with the media, bloggers and social influencers
* Write regular media pieces promoting the SABC Sport programmes, profiling key celebrities and highlighting ground-breaking initiatives
* Establish initiatives, policies and procedures that deliver ongoing improvements in service delivery
* Writing, editing and proof reading of all content for internal and external publications including in house magazines, newsletters and press releases
* Provide advice to senior management and leadership on SABC Sport specific brand and PR.
* Management of budget to ensure effectiveness and cost containment 3. GOVERNANCE, RISK AND COMPLIANCE
* Monitor and report on the operational risk and compliance matters
* Implement internal control measures to ensure good governance.
* Manage financial risks to protect organisational integrity, create value, prevent financial loss and ensure compliance with applicable policies and legislations.
* Implement execution internal risk audits identified and address gaps.
* Implement Occupational Health and Safety Act. 4. CUSTOMER AND STAKEHOLDER MANAGEMENT
* Champion relationships with key external industry and media stakeholder
* Creating value in each customer interaction and focusing on the total customer experience.
* Manage relations with influencers
* Accurate identification of and compliance with customer needs
* Customer queries/ complaints resolved in accordance with service standards and SLA’s 5. FINANCIAL MANAGEMENT
* Oversee unit operational expenditure against approved budget and introduce corrective
* Measures to ensure financial discipline and accountability.
* Ensure that the operational budget is managed in such a way as to assure no wasteful expenditure. INHERENT/MINIMUM REQUIREMENTS QUALIFICATIONS • Bachelors Degree or Diploma in marketing, Communications or related Field (NQF 6/7) EXPERIENCE • 4 years' experience in Brand and PR Management KNOWLEDGE • Budget management and forward scenario planning • PFMA and relevant national treasury regulations • Brand marketing • Public relations • Events management • Microsoft office • Report writing • Budget management • Project management • Understanding of the different role players within the broadcasting landscape • Project management • Understanding of applicable legislative frameworks and regulations