Content Marketing Manager

We are seeking a strategic and hands-on Content Marketing Manager to lead and scale our organic content ecosystem, driving brand visibility, thought leadership, inbound growth, and pipeline generation.

Responsibilities:

1. Own and scale the company’s organic growth strategy across: SEO; AEO (Answer Engine Optimization); GEO/local authority; AI and LLM search surfaces
2. Identify competitive search opportunities, content gaps, and ranking strategies
3. Manage and optimize website structure, metadata, schema markup, internal linking, and Core Web Vitals
4. Support website UX improvements, CRO testing, and conversion optimization initiatives
5. Build and execute annual content roadmaps aligned with business and revenue objectives
6. Support website rebrand and optimization projects in collaboration with internal and external stakeholders
7. Develop high-performing : Blogs; Landing pages; Guides; Gated assets; SEO-driven content pieces
8. Refresh and optimize evergreen content to improve visibility and conversions
9. Translate complex subject matter into engaging, market-ready thought leadership content
10. Ensure alignment between content, sales enablement, demand generation, and product marketing initiatives
11. Lead webinar strategy and execution, including: Topic planning; Speaker preparation; Promotional content; Post-event assets
12. Support event content creation, including presentations, booth materials, and educational collateral
13. Repurpose event content into blogs, social posts, email campaigns, and nurture content

Requirements:

1. Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field
2. 4–6 years of experience in content marketing, preferably within: B2B SaaS; HealthTech; Fast-paced digital or growth-focused environments;
3. Strong expertise in SEO and content strategy; AEO and AI search optimization; Keyword research and backlink strategy; Analytics and performance reporting
4. Hands-on experience with: WordPress; SEO tools (SEMrush, Ahrefs, Surfer, Google Search Console, etc.); Google Analytics and reporting dashboards
5. Strong project management and content planning skills