About the Company
A global retail solutions business that partners with leading brands and retailers to drive sales growth and strengthen brand presence at the point of purchase. The business delivers integrated solutions across sales, merchandising, retail activation, experiential marketing, retail design, and data-driven retail technology. Operating across multiple international markets, the company combines large-scale in-store execution capability, shopper insights, and innovative retail technologies to improve product visibility, availability, customer engagement, and commercial performance across physical and digital retail channels.
Role Overview
The Customer Development Manager is a senior commercial leadership role responsible for driving strategic client growth, strengthening retailer partnerships, and unlocking long-term commercial value across key accounts. The role acts as a central growth and insight engine within the business, leveraging data, relationships, and cross-functional collaboration to identify and execute opportunities that increase market share, improve client ROI, and enhance customer experience.
This position requires a commercially astute leader with deep FMCG, retail, and sales experience, capable of influencing senior stakeholders, shaping strategic direction, and leading high-impact customer development initiatives across complex retail environments.
Key Responsibilities
Strategic Customer Development
- Develop and implement strategic customer development plans that drive revenue growth and market share expansion.
- Identify opportunities to strengthen client relationships and unlock additional commercial value.
- Collaborate across internal and external stakeholder groups to develop innovative growth strategies.
- Provide strategic guidance and advisory support to business units and senior leadership teams.
- Build and maintain strong partnerships with retailers, suppliers, clients, and internal functions including Operations, Finance, Technology, Marketing, and Business Development.
Commercial Strategy & Value Creation
- Review and optimise commercial models and client agreements to maximise profitability and client ROI.
- Support contract negotiations and strategic commercial discussions with key stakeholders.
- Analyse market trends, competitor activity, and industry developments to identify growth opportunities and innovative solutions.
- Recommend commercially sound approaches that strengthen long-term client partnerships.
Retailer & Client Relationship Management
- Establish and grow strategic relationships with national retailers and key client stakeholders.
- Conduct regular customer reviews and identify actionable insights to improve retailer engagement and business performance.
- Support executive-level retailer engagements and contribute to top-to-top strategic discussions.
- Drive collaboration between clients and retailers to improve customer experience and sales performance.
Strategic Insights & Business Analysis
- Analyse customer feedback, surveys, NPS results, and commercial performance data to identify trends and improvement opportunities.
- Translate insights into practical growth strategies and operational improvements.
- Present strategic recommendations and business cases to senior stakeholders.
- Support the implementation of initiatives aimed at improving client satisfaction and commercial outcomes.
Business Development & Cross-Functional Collaboration
- Identify opportunities for cross-selling and growth across the broader business portfolio.
- Work closely with Client Executives and internal teams to enhance customer experience strategies.
- Deliver persuasive commercial presentations that clearly communicate value propositions to clients and stakeholders.
