Responsibilities:
- Develop and execute digital marketing strategies aligned with business objectives.
- Manage and optimize social media platforms and online campaigns.
- Plan and execute SEO, SEM, email marketing, and content marketing initiatives.
- Create engaging content for websites, blogs, social media, and marketing materials.
- Manage paid advertising campaigns on Google, Facebook, Instagram, LinkedIn, and other platforms.
- Monitor campaign performance and prepare regular reports on key metrics.
- Conduct market research and competitor analysis.
- Collaborate with sales and other departments to support lead generation efforts.
- Manage website updates and improve online user engagement.
Requirements:
- Bachelor's degree in marketing, communications, business administration, or a related field.
- 3–5 years of experience in digital marketing.
- Strong knowledge of SEO, Google Analytics, Google Ads, and social media advertising.
- Experience with email marketing and marketing automation tools.
- Excellent content creation and copywriting skills.
- Strong analytical and data interpretation abilities.
- Proficiency in digital marketing tools and platforms.
- Excellent communication, creativity, and project management skills.
Key Performance Indicators (KPIs):
- Lead generation and conversion rates.
- Website traffic growth.
- Social media engagement and audience growth.
- Return on Ad Spend (ROAS).
- Search engine ranking improvements.
- Campaign performance against targets.
