Job Summary:
Mshel Homes Limited is seeking a dynamic and results-driven Digital Strategist & PR Officer to lead and integrate our digital marketing efforts with our public relations activities. This is a single, hybrid role responsible for shaping Mshel Homes’ online presence, managing brand reputation, driving digital lead generation, and building strategic media relationships. The ideal candidate will combine a strong digital marketing mindset with excellent communications and PR skills to elevate the company’s visibility, credibility, and growth within the competitive real estate market.
Key Responsibilities:
- Develop and execute an integrated digital and PR strategy aligned with Mshel Homes’ brand identity, business goals, and target market in the real estate sector
- Plan and manage multi-channel digital marketing campaigns across social media, email, content marketing, SEO, Google Ads, and paid social platforms Facebook, Instagram, LinkedIn
- Build and maintain strong relationships with journalists, bloggers, influencers, and media outlets across print, digital, and broadcast channels
- Draft, edit, and distribute press releases, media statements, company announcements, and editorial content that enhance the company’s public image
- Manage and grow the company’s social media presence by creating compelling, on-brand content that drives engagement, generates leads, and builds community
- Serve as the first point of contact for all media enquiries and manage reactive communications during reputational or crisis situations
- Optimize the company’s website for search engines SEO to improve organic visibility, traffic, and property listing performance
- Develop and manage the company’s thought leadership strategy, including securing speaking engagements, interviews, and opinion articles for senior leadership
- Implement effective lead generation strategies through digital channels, utilizing CRM tools to track, manage, and nurture leads through the sales funnel
- Monitor media coverage, track brand mentions across digital and traditional channels, and prepare regular performance reports for management
- Coordinate and manage press conferences, media briefings, property launches, and public-facing events in alignment with digital campaign timelines
- Manage the company’s corporate social responsibility CSR communications and community engagement initiatives across digital and traditional platforms
- Utilize analytics tools e.g., Google Analytics, Meta Business Suite to track performance across digital and PR campaigns, deriving actionable insights and presenting reports to the Department Manager
Qualifications:
- MSc, MBA or Bachelor’s degree in Marketing, Mass Communication, Public Relations, Digital Media, or a related field
- Minimum of 5 years of experience in digital marketing, public relations, or a combined communications role
- Experience in the real estate, property development, or financial services sector is an advantage
- Proven track record of managing successful digital campaigns and securing meaningful media coverage
- Proficient in digital marketing tools and platforms including Google Ads, Meta Business Suite, MailChimp, and content management systems CMS
- Proficiency in media monitoring tools, PR platforms, and Microsoft Office Suite
- Strong understanding of SEO, SEM, PPC, and social media marketing strategies
- Prior experience handling crisis communications is an advantage
Skills:
- Strong creativity, innovative thinking, and excellent storytelling abilities
- Excellent written and verbal communication skills with exceptional attention to detail
- Strong media relations, networking, and stakeholder engagement skills
- Data-driven mindset with the ability to analyze digital and media metrics and derive actionable insights
- Ability to manage multiple projects and deadlines simultaneously under pressure
- Up-to-date with the latest digital marketing trends, technologies, and PR best practices
- High level of professionalism, discretion, and integrity
What We Offer:
- Competitive salary and performance-based incentives.
- Opportunities for professional growth and development.
- A collaborative and innovative work environment.
- The chance to make a meaningful impact within the real estate industry.
