The purpose of the position is to
Own the end-to-end performance of Nigeria's eCommerce business across all active markets and brands, driving revenue growth, conversion improvement, and catalogue excellence. Lead the expansion of the digital commerce footprint from 2 to 10+ cities, managing launch activities, cross-functional integration, and stakeholder alignment. Build and develop a high-performing eCommerce team while ensuring commercial rigour, operational discipline, and brand consistency across all digital channels.
Key Deliverables:
1. Own performance of all Nigeria eCommerce sites end-to-end. Maintain high catalogue quality, search, merchandising, and campaign execution standards. Build brand-specific testing plans and conversion growth targets. Monitor KPIs regularly and act swiftly on opportunities and underperformance.
2. Lead new country entry and launch activities end-to-end. Manage configuration, localisation, payment, logistics, and fulfilment for each new market. Identify and escalate blockers to relevant stakeholders. Track and report expansion milestones to Head of Digital Commerce.
3. Serve as primary eCommerce contact for Operations, Marketing, Commercial, and Customer Service. Integrate promotional calendars with eCommerce campaign execution. Work with Logistics and Customer Service to support fulfilment SLAs and customer experience. Ensure digital campaigns are translated accurately and effectively into eCommerce executions.
4. Build credibility as trusted voice on Nigeria eCommerce performance. Produce regular performance reports with commentary and forward-looking recommendations. Navigate regional interdependencies and flag risks proactively. Represent eCommerce insights in cross-functional and senior leadership forums.
5. Drive eCommerce revenue growth across all active Nigeria markets. Identify and capitalise on incremental revenue opportunities across brands and markets. Support pricing, promotions, and margin strategy in collaboration with the Commercial team. Contribute to annual planning and quarterly forecasting.
6. Lead, coach, and develop direct reports within the eCommerce function. Conduct monthly/quarterly check-ins with all direct reports. Ensure all direct reports have valid, up-to-date KPAs and Scorecards. Support succession planning and talent development.
Qualification and Experience
Required: Bachelor's degree in Business, Marketing, Digital, or related field.
Advantageous: Postgraduate qualification in eCommerce, Digital Marketing, or MBA.
5+ years in eCommerce management, ideally within retail or a multi-brand environment. Proven track record of managing and growing online revenue across multiple markets. Experience with digital merchandising, SEO/SEM, conversion optimisation, and analytics platforms. Cross-functional stakeholder management experience (Commercial, Marketing, Operations, Logistics). Demonstrated success in leading and coaching teams. Nigeria market expansion or multi-country eCommerce experience advantageous.
Key Competencies:
Digital & eCommerce Acumen Deep understanding of the eCommerce funnel — from catalogue and campaign through to conversion and fulfilment.
Commercial Drive Identifies and pursues revenue growth opportunities with energy and rigour; holds a commercial lens on every decision.
Analytical Thinking Interprets data quickly, draws meaningful insights, and translates them into clear actions.
Stakeholder Influence Builds trust and credibility across functions and levels; communicates eCommerce priorities compellingly.
Execution & Ownership Delivers outcomes end-to-end with minimal supervision; takes accountability for results.
People Leadership Coaches, motivates, and develops team members; creates a high-performance culture.
Agility & Resilience Navigates ambiguity, adapts quickly to change, and maintains momentum under pressure.
Communication Communicates clearly, professionally, and proactively with team, stakeholders, and senior leadership.
