Marketing Executive

Responsibilities:

• Plan and execute both online and offline marketing campaigns.
• Manage digital platforms, including social media, email marketing, website updates, and online advertising.
• Conduct market research to identify customer needs, market trends, and competitor activities.
• Prepare marketing performance and market research reports.
• Generate qualified leads and support the sales team in achieving revenue targets.
• Monitor campaign performance and analyse marketing metrics and ROI.
• Develop and manage promotional materials such as flyers, brochures, banners, and product catalogues.
• Maintain consistent brand messaging across all marketing channels.
• Track customer feedback and recommend improvements.
• Support product launches and new market development initiatives.

Requirements:

• A minimum of an HND in marketing, business administration, mass communication, or a related field.
• Minimum of 3–5 years of experience in both digital and field marketing.
  
• Experience in B2B and B2C marketing is an added advantage.

Technical Competence:

• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
• Familiarity with digital advertising platforms.
• Basic graphic/content tool knowledge (advantage).