Responsibilities:
Marketing & Brand Growth:
- Develop and implement comprehensive marketing strategies aligned with company goals.
- Increase brand awareness across digital platforms.
- Strengthen the company's positioning within the luxury travel market.
- Identify new opportunities for customer acquisition and business growth.
Content Creation & Social Media Management:
- Create and manage monthly content calendars.
- Develop engaging content for Instagram, TikTok, Facebook, LinkedIn, and other relevant platforms.
- Design, edit, and publish reels, videos, stories, carousels, graphics, and promotional materials.
- Write compelling captions, advertising copy, and campaign messaging.
- Maintain consistent brand identity and messaging across all channels.
Market Research & Product Insights:
- Research luxury hotels, resorts, destinations, airlines, cruises, and travel experiences.
- Monitor travel industry trends and customer preferences.
- Conduct competitor analysis and identify market opportunities.
- Recommend new travel packages, promotions, and marketing initiatives.
Lead Generation & Customer Acquisition:
- Develop and execute lead generation campaigns.
- Build and optimize marketing funnels using social media, email marketing, and WhatsApp.
- Generate qualified travel inquiries and nurture prospects through the customer journey.
- Collaborate with the sales team to improve conversion rates.
Digital Advertising:
- Plan, launch, monitor, and optimize Meta advertising campaigns.
- Manage advertising budgets efficiently.
- Conduct audience testing and campaign performance analysis.
- Improve campaign effectiveness and return on investment.
Partnership & Influencer Marketing:
- Identify and engage relevant influencers, creators, and strategic partners.
- Coordinate collaborations and promotional campaigns.
- Develop partnership opportunities that support business growth.
Reporting & Performance Management:
- Monitor and report on key marketing metrics.
- Prepare weekly and monthly performance reports.
- Provide recommendations for continuous improvement.
Requirements:
- Proven experience in digital marketing, social media marketing, or growth marketing.
- Experience managing Meta advertising campaigns.
- Strong content creation and copywriting skills.
- Proficiency in Canva, CapCut, and related marketing tools.
- Strong analytical and problem-solving skills.
- Experience in the travel, tourism, hospitality, or luxury industry is an advantage.
- Ability to work independently and take ownership of growth initiatives.
Key Performance Indicators (KPIs):
- Qualified travel inquiries generated monthly.
- Cost per lead.
- Social media growth and engagement.
- Website traffic and conversion metrics.
- Return on advertising spend.
- Lead-to-booking conversion support.
- Brand awareness growth.
Location: Lagos (Hybrid/Remote)
