Marketing Officer

Key Responsibilities

• Plan and execute marketing campaigns for Improtech Training Center’s programs.
• Promote the Solution Engineering Program and weekend professional courses.
• Support digital marketing campaigns across Facebook, Instagram, TikTok, LinkedIn, Google, WhatsApp, and email.
• Create or coordinate content such as flyers, short videos, student testimonials, program posts, and event promotions.
• Promote masterclasses, info sessions, open days, and recruitment events.
• Work with Enrollment Officers to understand lead quality and improve campaign targeting.
• Track campaign performance, lead sources, enquiries, attendance, and conversions.
• Support campus activations, community outreach, and partnership-based promotions.
• Maintain consistent branding and messaging across marketing materials.
• Provide weekly marketing activity reports to management.

Ideal Candidate Profile

• Experience in digital marketing, lead generation, social media marketing, or education marketing.
• Good understanding of online campaigns and content creation.
• Ability to support both brand visibility and student recruitment.
• Comfortable working closely with a sales/enrollment team.
• Creative, organized, proactive, and data-conscious.
• Experience marketing educational programs or youth-focused services is an advantage.

Compensation

• Base salary: GHS 2,500 – GHS 3,500 per month
• Performance bonus may apply based on qualified lead generation, campaign execution, and enrollment support targets.

Location: Accra, Ghana