KEY RESPONSIBILITIES:
- Client Relationship Management & Retention
- Build and maintain strong, trust-based relationships with key accounts to drive customer satisfaction and
loyalty.
- Identify and implement opportunities for upselling, cross-selling, and value-added solutions.
- Act as the primary liaison between customers and internal teams to ensure seamless service delivery.
In-Market Execution & Travel
- Extensive weekly travel is required, including prolonged overnight stays, to effectively cover the full territory:
West Coast, Central Karoo, Overberg, Cape Winelands, Garden Route, and the Cape Metropole.
- Conduct regular store visits, trade engagements, and execution audits across the assigned customer portfolio
to ensure alignment with commercial and merchandising standards.
- Identify execution gaps, monitor competitor activity, and uncover growth opportunities to drive improved
customer performance and market share.
- Service Delivery, Reviews & Issue Resolution
- Forecasting, Planning & Reporting
REQUIRED QUALIFICATIONS & EXPERIENCE:
- Matric required; a Diploma/Degree in Sales, Marketing, or Business preferred
- Minimum 5-10 years in a sales environment with proven experience in managing a large territory of independent customers.
- Proven experience in account management and B2C sales.
- Strong negotiation and value-based selling capability.
- Excellent analytical, organizational, and communication skills.
- Demonstrated ability to manage pipelines and deliver against targets.
- Basic to advanced proficiency in CRM tools; MS Office (Excel, PowerPoint).
- A valid driver’s license is required.
- Given the regional nature of the position, the incumbent should be prepared to spend approximately 50% of
the working month traveling across the Western Cape. This may include multi-day trips, time in remote
locations, and regular overnight stays.
