Job Brief
- We are seeking a highly motivated and results-oriented Marketing Sales Lead to join our dynamic marketing team.
- In this role, you will be instrumental in executing innovative marketing strategies that drive engagement and enhance brand awareness in designated markets.
- You will work closely with cross-functional teams to develop and implement field marketing initiatives that align with our overall business goals.
Responsibilities
- Develop and implement comprehensive marketing strategies to drive business growth and increase sales.
- Supervise and motivate the marketing team to ensure an increase in sales and meet their sales target.
- Plan, execute, and measure the success of the marketing department.
- Follow up and reconnect with former customers.
- Take full responsibility for the success or failure of the department.
- Develop and maintain the company’s brand identity, ensuring consistency across all marketing channels to ensure each marketer meets their target
- Conduct market research and analyze data to inform marketing strategies, identify market trends, and assess effectiveness.
- Ensure departmental sales targets are met, which is the sum of all the BDE sales targets.
- Track and report on marketing metrics, including website traffic, social media engagement, lead generation, and conversion rates.
- Any other activities that will increase sales
- You will develop Marketing policies governing the department.
- You are expected to maintain an appearance that is business-like as determined by the company’s dress code.
- The Management has zero tolerance for lateness to work.
Required and Preferred Qualifications
- HND / B.Sc. Degree in Marketing, Business, or a related field.
- Minimum of 5-7years of experience in marketing, preferably in field marketing, especially in the Freight and Logistics industry.
- MSc / MBA is an added advantage.
- Strong organizational skills with the ability to multitask and manage multiple projects simultaneously.
- Excellent communication and interpersonal skills, with a knack for building relationships.
- Excellent Communication Skills: Ability to effectively communicate with customers, understand their needs, and provide solutions.
- Ability to build and maintain strong relationships with prospects and convert them to customers,
- Ability to negotiate deals and close sales effectively.
- Ability to manage the marketing team effectively and prioritize tasks to meet sales targets.
- Customer-Centric Approach: Focus on understanding customer needs and providing solutions that meet their requirements.
- Data-Driven Insights: Ability to collect and analyze data to inform sales strategies and improve performance.
- Ability to mobilize the marketing team, plan, and execute sales strategies.
- Ability to formulate strategies that will enhance sales performance and identify opportunities for growth
- Must be Proactive and result-oriented.
