Develop engaging content ideas aligned with campaign objectives, brand strategies, and retail promotions
Create content for platforms including Instagram, Facebook, TikTok, YouTube, and other digital channels
Produce content that drives engagement, brand awareness, and sales
Translate briefs into compelling visual and video content
Plan and execute content shoots, including product, lifestyle, behind-the-scenes, and campaign content
Capture high-quality photography and videography using professional equipment and mobile devices
Manage shoot logistics, styling requirements, props, and content planning
Edit video content for multiple platforms and formats
Perform basic retouching, colour correction, sound editing, and motion graphics where required
Ensure all content aligns with brand guidelines and quality standards
Stay current with social media trends, platform updates, and emerging content formats
Identify opportunities for reactive and trend-led content
Monitor competitor and industry activity to inspire new content approaches
Collaborate with Creative Directors, Designers, Copywriters, Account Managers, and Clients
Contribute to brainstorming sessions and campaign development
Assist with content calendars and planning
Manage multiple projects and deadlines simultaneously
Organise and maintain content libraries and asset management systems
