Senior Area Sales Manager

Job Summary

• As the Senior Area Sales Manager, you will lead regional sales operations, drive market expansion, manage distributor networks, and deliver revenue growth across assigned territories while strengthening the company's market presence within the Food & Beverage FMCG sector.

Responsibilities

• Develop and execute regional sales strategies to achieve revenue, volume, and market share targets across assigned territories
• Manage distributor relationships, key accounts, and route-to-market activities to ensure optimal product availability and sales performance
• Lead, coach, and monitor field sales teams to drive productivity, execution excellence, and target achievement
• Analyze market trends, competitor activities, and customer insights to identify growth opportunities and improve commercial performance
• Prepare sales forecasts, performance reports, and business reviews while ensuring adherence to company sales policies and processes

Requirements

• Bachelor's degree in Marketing, Business Administration, Economics, or related field
• Minimum of 5 years sales experience within the Food & Beverage FMCG sector, with at least 2 years in a leadership role
• Proven experience managing distributors, key accounts, and large sales territories within the FMCG industry
• Strong knowledge of sales planning, trade marketing, channel development, and route-to-market strategies
• Excellent leadership, negotiation, analytical, and stakeholder management skills